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All these monetary relations are the content of the financial activities of the enterprise.

All these monetary relations are the content of the financial activities of the enterprise.

Those who took the development of transport services as a global goal quickly switched from car crews).

Defining a global goal must always be motivated. It is also important to keep in mind that a company’s goal must be long-term and unchanging under new circumstances. But at the same time, if you lose confidence in the company or in the absence of an optimal course of development, the goal should be changed.

Goals and objectives of the company

The purpose of the company can be specified in different goals and sub-goals specific to each level of management. The most common of them – profitability, sales growth, expanding market capacity, innovation. The goals of the organization must have a hierarchical structure, be quantified, realistic and achievable, mutually consistent.

The firm always strives to achieve different goals, but not all of them are equally important. Therefore, the main goals should be organized to highlight the most important and derivative, and also to determine the nature of their subordination. (For example: one of the main goals of the firm is to increase the return on investment capital. There are two ways to increase the return on investment: increase total return or reduce investment. Suppose the second way the company rejects. To increase profits it has two options: increase revenue or reduce costs.Each of them can become it.Increase revenue the company can in several ways.Thus, the overall goal is specified for individual purposes).

That is, opportunities, goals should be quantified (For example: the goal of "increase the return on invested capital" is specific, the formulation of the goal "to increase the return on invested capital to 12%" is more specific).

Every company must set realistic goals based on their capabilities and resources. Goals must be mutually agreed. (For example: it is impossible to increase sales and profits at the same time or achieve maximum sales at a reasonable cost. Yes, if sales can be increased by lowering prices or improving product quality, these measures can simultaneously lead to lower profits).

Company business plan

After the company defines the purpose and sub-goals, it is necessary to review the current portfolio of orders, agreements, trade operations – all that is called business. Then, each "strategic business unit" (CSB) must be carefully assessed for potential benefits in the long run.

Each OSB is evaluated by 2 factors – the target activity in a particular area and the effectiveness of entrepreneurship for the company. They are important for the evaluation of business: the company will operate successfully, which it will choose for itself a prestigious industry and at the same time will have the necessary field. If one of these factors is absent in the company, the business result for it will not be successful.

The plan of the company’s portfolio of orders, agreements and other types of business is supplemented by a certain amount of desired turnover and profit. Often, the projected performance will be lower than what the corporation’s management would like to achieve in the planned period. When there is a large gap between the planned and desired sales, the company’s management should look for possible ways to eliminate it. This is the task of a new, additional business development plan.

The company’s new business plan

The company can fill the gap in three ways. The first – intensive development – is associated with the identification of future opportunities that are inherent in the existing system, the structure of marketing management. The second – integrated development – provides opportunities that need to be identified or created in the current business process. The third – diversified development – means identifying opportunities that are not related to the company’s current business.

Intensive development of the company is expedient when codes are perspective opportunities for improvement of already existing business. These include, in particular, increasing the capacity of the market with available goods and in the existing market; development of production of new goods in the existing market.

There are several ways to enter the market. You can try to persuade consumers to increase the purchase of goods, expanding the range, improving quality, conducting advertising, as well as lowering prices. You can also try to use advertising and other marketing tools to attract to the consumption of the product those buyers who previously did not use it at all. You can try to find new distribution channels, new market segments, ie other groups of buyers.

Integrated development for a company is possible when the scope of its business makes it possible to establish control over the activities of other firms and win the competition.

Diversified development makes sense for a firm when it has no reason to hope to reduce the gap between reality and desire within the existing marketing system. The essence of diversification is "new markets and new goods". The company can expand the range of its products through new ones, which in combination with the existing product range lead to the attraction of new groups of buyers.

Thus, the company can systematically implement new business opportunities, using first the existing marketing system (product and market), and then new products and markets.


1. Praude "Marketing". – Art. 19

2. Kotler "Fundamentals of Marketing" – Art. thirty


Enterprise profit, profitability and profitability. Abstract

Profit and income as the main indicators of financial performance of the enterprise. Profitability and profitability: their essence and the difference between them. Types of profit

Profit and income as the main indicators of financial performance of the enterprise

The operation of the enterprise is accompanied by a continuous cycle of funds, which is carried out in the form of expenditure of resources and income, their distribution and use. At the same time, the sources of funds, directions and forms of financing are determined, the capital structure is optimized, settlements with suppliers of material and technical resources, buyers of products, state bodies, and personnel of the enterprise are made. All these monetary relations are the content of the financial activities of the enterprise.

The main tasks of financial activities are:

selection of optimal forms of financing, capital structure of the enterprise and directions of its use. In order to consistently high profitability; balancing in time receipts and expenses of means of payment; maintaining the appropriateness of liquidity and timeliness of settlements.

The main content of the financial activities of the enterprise is to properly provide funding.

According to the sources of funding is divided into:

1. Internal – is carried out at the expense of the enterprise:

a) profit; b) depreciation deductions; c) proceeds from the sale of property; d) proceeds from the lease of property.

2. External – uses funds not related to the activities of the enterprise:

a) contributions of owners to the statutory fund; b) credit; c) obligations of debtors; d) state subsidies.

Funding is divided into funding:

at the expense of borrowed funds – these are funds that need to be repaid, ie a loan or debt; at the expense of own means are means from activity of the enterprise or contributions of owners.

Among the forms of financing, credit is important – it is the paid lending of money or other securities for a certain period of time. This allows you to expand the financial capabilities of the company, but creates a certain risk associated with the need to return funds in the future and interest on borrowed funds.

At present, non-monetary loans are widely used – commodity credit, rent and its variety – leasing.

A commodity loan is a short-term loan that one company provides to another in commodity form through deferred payments for delivered products.

Lease is a long-term form of credit and characterizes the contractual term possession and use of property. Common in world practice is a type of lease – leasing, when a leasing company buys property (equipment) from manufacturers and leases them for a certain period and under certain conditions.

The main indicators that reflect the financial results of the enterprise are income and profit. These indicators are crucial for the company because they reflect the purpose of its activities, as well as investors, creditors, financial authorities, tax service, stock exchanges.

The main indicator is profit, which is sometimes replaced by income.

Enterprise income is a more general indicator and profit is included in the amount of income.

Income is a fairly common indicator among economic indicators. Its content is not unambiguous. Often this concept refers to the total revenue or the amount of cash receipts of the enterprise or individual, there is the concept of national income, family income, etc.

In the field of entrepreneurial activity, it is recognized that income is the income from entrepreneurial activity less material and equivalent costs. Thus, in income, the salary is seen as an element of it, not a kind of expense.

Employees of the enterprise, who are its owners, consider their earnings as the income of the enterprise, and the salary of employees as an element of costs. But this is a formal perception from which the economic essence of wages does not change.

Income is the total amount of money that comes to the company for a certain period and taxes after taxes can be used for investment and consumption.

The total income of the enterprise includes income from

sales of products, works, services; sale of tangible assets and property; non-operating transactions (equity participation in joint ventures, lease of property, securities, commodity credit, proceeds from economic sanctions).

Revenue from sales of products is calculated as the difference between revenue and material and equivalent costs. This does not take into account value added tax and excise duty. Equivalent costs to material – is the depreciation of fixed assets, deductions for social needs, payments and disbursements, which are combined in the production estimate called "Other costs".