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Wix eCommerce Website Builder – Customizing Your Storefront

Wix eCommerce Website Builder – Customizing Your Storefront

You might want to take a look at this awesome video Wix has put together for their Wix Editor before we delve deeper.

Well you will need to make close to zero customizations, maybe tweak the colors to appeal to your brand if you choose to go for a template there is a chance.

However, let’s check out on a basic layout your skill if you don’t want to use a template that is premade.

For the given example we intend to utilize the One Page Layout and add Wix Store to it.

After adding Wix store from the Apps menu your eCommerce store will most likely seem like that.

Assuming you decide to build it from “scratch”.

Now into the most essential requirement of Wix.

The drag and drop editor and the ability to dynamically change areas of your design simply by simply clicking the element regarding the template.

In the left side is your main “Action Bar” which you yourself can add and customize certain areas of your store.

The first part of the Action Bar

Enables you to edit the aspects that are following

  • Your site menu
  • Members Page
  • Store Pages

We are going to only focus on the eCommerce side of the editor since we are discussing the best eCommerce website builders.

In this instance, you will be able to customize your; Product Page, Cart Page and Thank You page if you click on Store Pages.

It’s time to give your store your personal touch after you customize your store pages.

The Second component of the Action Bar

Enables you to pick the pitch-perfect background that may resonate because of the products you might be selling.

It’s important to choose the right background for your eCommerce store and website as a whole.

Because it will reflect your brand!

Wix offers you a range that is huge of images for you really to select from as well as videos.

Which could make your store look professional and elegant!

Therefore trustworthy to customers that are potential.

The third part of the Action Bar permits you:

To add a tone of design features to your store and make it exactly as you prefer!

You can add various design aspects as you can see through the add section.

Additionally, you could add other elements that are website a blog for instance.

Although you will be able to add the following eCommerce store functionalities if you hover over the store category:

  • Grid Product Gallery
  • Slider Product Gallery
  • Product Widget(that allows you to feature a certain product or products on top or below the gallery)
  • Add A Shopping Cart
  • Incorporate Add to Cart buttons
  • Other additional applications (Live Chat, Forms, etc.)

Each aspect you insert in your store you can freely move it from the template and exactly add it as you like!

Thus rendering it a fantastic option if you wish to build an eCommerce store exactly as you have got it in your mind.

The element that is fourth of Action Bar

May be the Wix App Market.

It even more where you can find additional eCommerce solutions to integrate within your eShop to supercharge!

I am going to skip the next two elements because they are kinda irrelevant to eCommerce.

The element that is fifth your upload manager where you are able to manage your uploads additionally the sixth will there be because I became dumb enough to add a blog section as well. ??

The Sixth & most Important Element

May be the command center of the eCommerce store from here you are able to:

  • Manage your orders, add products and more
  • Store Pages
  • Adding Store Elements

Basically, with this tab alone you can manage a lot of the aspects we mentioned into the previous sections.

You may ask why i did son’t show this from the begging and stay through with Wix.

Because, i desired to demonstrate you a full overview of the Wix Editor as well, to own an improved knowledge of simple tips to expand it even more!

And that concludes the overview of the editor, although you will need to spend more than a couple of hours to become familiar with it.

Wix eCommerce Website Builder Advantages

The Wix Editor has a lot of advantages that are creative!

Let’s get rolling.

The Editor:

The edits you will be making on the storefront directly reflect the design that is overall of storefront, therefore you may never be at nighttime with regards to making the proper edits!

It’s perfect for amateurs that are looking to begin selling in only a matter of minutes with the use of Wix ADI to construct their store.

Wix wants you to definitely build a brand name and that is why nearly all of its features are targeted on designing the perfect eCommerce store.

Nobody can argue that Wix has some of the very appealing designs and templates available that will be a major advantage if you’re interested in a professional glance at a low cost.

Outside of the editor:

Multilingual support is a huge aspect in contrast to many other eCommerce website builders.

Makes it possible for you to translate all of your website into a different language to reach much more people.

And much more people means extra sales!

Wix eCommerce Website Builder Cons

Most of the major cons of Wix eCommerce website builder are in reality outside of the builder.

As an example, limited marketing automation features and integrations ensure it is a less appealing option for a practiced eCommerce professional.

5. X-Cart – An under-one-umbrella eCommerce solution provider

X-Cart eCommerce Builder Overview

X-Cart could be the oldest PHP eCommerce solution provider available to you – its history begins back in 2001, during the very origins of online sales (when eCommerce as a phenomenon just began to evolve).

However, this platform can’t be called outdated or old, we’ve checked it out. On the other hand, it’s fast and progressive and contains every tool & feature that a contemporary store that is online need.

X-Cart happens to be a fantastic blend of contrasts: it’s complex yet resource efficient, it is customizable and upgradeable yet stable, it’s easy-to-maintain yet gives an admin full control.

What distinguishes X-Cart among other eCommerce solutions is the fact that it comes utilizing the range that is full of from the comfort of its developers.

They will have in-house technical support (available 24/7, btw), developers and designers, provide their own hosting, and SEO audit and optimization.

This solution suits small, medium, and enterprise-level corporations and that can satisfy the needs of retail, B2B, international and multi-channel sales, marketplaces and sites that are wordPress-based.

X-Cart eCommerce Website Builder – Themes

When you look at the X-Cart built-in App Store, it is possible to choose among over 80 free and paid themes – all gorgeous and 100% responsive, which means your store will appear and work equally good on any device, be it desktop, tablet or smaller smart phone.

All those who have certain technical skills may also develop their very own website theme as X-Cart is an code platform that is open.

Every template that is graphic made with customer needs and preferences in mind.

What’s more, most of the themes are lightweight, which leaves resources that are extra more visitors to your site. More visitors + attractive interface = higher conversion rates.

X-Cart’s eCommerce layouts are organized by industry (Apparel, Fashion, Autoparts, Books, Furniture, Military, etc.), which simplifies the entire process of choosing your favorite.

When you choose the theme that suits your online business needs, you could leave it as is, which may be great, or customize it, which could make your store even more buyer-friendly.

X-Cart eCommerce Website Builder – Customizing Your Storefront

Okay, now you can start customizing it to mirror your brand’s uniqueness that you’ve found your theme of choice. X-Cart offers a template that is handy layout editor into the webmaster mode.

It is possible to drag and drop layout blocks or edit texts right on the storefront as well as switch layouts and add or remove blocks there.

Additionally, you can develop a new template from scratch or edit any ready theme files when you look at the admin backend but which will require certain coding skills.

X-Cart also provides on-demand design creation services, either predicated on a template which you chose or completely from scratch. Considering that X-Cart’s open-source, it is possible to just draw what your site should seem like and X-Cart designers will code it.

X-Cart’s Pros

X-Cart gives the admin control over the website that is whole the admin backend is when you handle your store. It’s choke-full of numerous tools for administration, yet the interface is intuitive, so overall, it’s user friendly.

As a fruitful web business owner, one of the main priorities must certanly be your customers’ comfort visiting your internet site and purchasing from you. To do this, X-Cart offers an intuitive interface, simple and clean-looking storefront and many different checkout options, languages, currencies, etc.


Being an open-source software, X-Cart is highly customizable. Also, the basic functionality can be extended with 1000+ plug-ins into the built-in App Store – exactly like you install games and apps on the Android or iOS device.

Price of ownership:

X-Cart’s enterprise-level package seems fairly cheaper than most alike solutions, considering the fact that you only pay for the software once vs. one per year, which other companies, like Shopify or BigCommerce, offer.

The big advantage is zero transaction fees. You won’t need to share your revenue – profit!

X-Cart’s Cons

When it comes to usability and value of Enterprise plan, X-Cart is a rather choosable solution.

Its pricing starts from the Free edition and ends with $5,995 for a lifetime license. Mind you, this is not the total cost, you’ll still need to host it somewhere.

Hosting might also set you back quite a doubloons that are few. X-Cart is a complex software program and most won’t that is likely properly on cheap shared hosting.

However, X-Cart offers their own hosting service starting from $30 per month. The thing that is good, for the price you can get round-the-clock support, fully-managed VPS hosting as well as the servers trimmed especially for X-Cart. So you shall like the speed of your site.

The free option seems fully functional and has most of the necessary features, i.e. it is not a demo, you are able to totally sell your merchandise with it. However, its functionality is somewhat limited, especially in terms of SEO and marketing tools.

Although X-Cart is open-source and customizable, you will require coding that is certain to tweak its functionality. Design – not really much using the webmaster mode.

So in conclusion, X-Cart’s cons are:

  • Limited features in the Free edition.
  • The necessity to locate a hosting that is good opt-in for their services.
  • Requirement for programming skills if you’d like to add custom functionality.

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